Knotted is a dessert cafe offering a variety of baked goods, cakes, and its signature cream-filled donuts — delivering premium flavor at an accessible price. With its charming packaging and trend-setting presence, Knotted brings joy to everyone it touches. To extend this beloved offline experience into the online experience, we redesigned the website under the concept of “Knotted World.” By incorporating Knotted’s playful characters and vibrant atmosphere, the new website enhances brand consistency and captures the delightful essence of the offline experience in an online setting.