AriKitchen

Brand identity / Web design

This is a rebranding project for Ari Kitchen, a dessert brand that brings sweet dreams to life.

Gift your
days with
sweet dreams

Project overview

Two More Steps
Branding / Web design

The new logotype captures the whimsical process of creating “desserts from a fantasy,” supported by graphic elements inspired by its signature treats and delicate lines symbolizing light. Through packaging, stationery, marketing tools, and digital content, we crafted a brand experience that feels magical across every touchpoint.

Brand strategy

We established a brand strategy aimed at maintaining brand consistency and delivering a better customer experience.

Customer Experience

We examined every moment where the customer meets the brand, designing the entire purchase journey to reflect Ari Kitchen’s world and deliver joy.

Brand Personality

Dessert isn’t a daily staple—it’s a moment of joy you choose for yourself. At Ari Kitchen, we believe that every sweet choice should lead to happiness.

Key visual

Whipped curves, sparkling accents and creamy strokes shape the AriKitchen wordmark.

Whipping

Whipping / Wordmark detail

Design system

Color / Typography / Iconography

Primary#5554A4

Background#EEEEF6

Pink#F8C1D9

Light purple#D3C8E3

Yellow#FFF799

Blue#B3C5E6

TypographyAa

Temeraire Bold

Iconography

Brand initial

Brand applications

Packaging / Stationery

AriKitchen — Packaging system — Packaging system

Graphic elements inspired by desserts, combined with radiant line motifs, were used to amplify the concept of a magical dessert world.

Each dessert motif was developed based on AriKitchen’s signature product lineup, reinforcing the brand’s identity as a playful yet premium dessert brand.