This is a rebranding project for Ari Kitchen, a dessert brand that brings sweet dreams to life.
Gift your
days 
with
sweet dreams
Two More Steps
Branding / Web design
The new logotype captures the whimsical process of creating “desserts from a fantasy,” supported by graphic elements inspired by its signature treats and delicate lines symbolizing light. Through packaging, stationery, marketing tools, and digital content, we crafted a brand experience that feels magical across every touchpoint.
Brand strategy
We established a brand strategy aimed at maintaining brand consistency and delivering a better customer experience.
Customer Experience
We examined every moment where the customer meets the brand, designing the entire purchase journey to reflect Ari Kitchen’s world and deliver joy.
Brand Personality
Dessert isn’t a daily staple—it’s a moment of joy you choose for yourself. At Ari Kitchen, we believe that every sweet choice should lead to happiness.
Key visual
Whipped curves, sparkling accents and creamy strokes shape the AriKitchen wordmark.
Whipping
Twinkle
Creamy
Design system
Color / Typography / Iconography
Temeraire Bold
Brand initial
Brand applications
Packaging / Stationery
Graphic elements inspired by desserts, combined with radiant line motifs, were used to amplify the concept of a magical dessert world.
Each dessert motif was developed based on AriKitchen’s signature product lineup, reinforcing the brand’s identity as a playful yet premium dessert brand.
Web experience
Desktop / Mobile
Across the experience
Dessert / Partnership / Present
Dessert list
Product detail
Notice
Brand story
Brand experience
Next perspectiveSAME.D↗